October 2017

Personality – The Third Pillar of Attraction (Part 1 – Pheromones + Intelligence)

PART ONE: PHEROMONES AND INTELLIGENCE Previously in our Three Pillars of Attraction series we capped off the Second Pillar of Attraction, Persona. Now we’re going to finally finish it by tackling Personality. The first thing to understand about Personality is that it is fundamentally different from the other two pillars of attraction. It operates in […]

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The Manosphere Ghetto

Nabeel Azeez — the marketing savant who runs drop-kick copy — tweeted out a quote today I had totally forgotten, but got the gears in my mind turning. It was a comment Mike Cernovich made to Roosh V a few years before his big ascent into media stardom: “I’ve got to get out of the manosphere ghetto.” Most

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